PromotionWit

While most popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company. However, some do not know how to engage with their consumers. What is brand activation? The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t aware of your brand. Your brand is effectively lifeless. Dead. Null and void. And it needs to be ‘activated’ before it can be of any use. But this doesn’t just apply to new brands. If a business wants to re-brand itself it can’t just make a few changes and hope people notice. It needs to go through the process of switching people’s minds over to the new brand and making them aware of it. How can this be done, you ask yourself? Brand activation comes i...

 Byline: Unathi Nkanjeni Have you at any point been to a trade show, public exhibition, or other occasions where item shows were being held, or tests of items were being given away? On the off chance that you have, you've more than likely experienced a promotional model or brand ambassador . Have you been contemplating hiring promotion models to help your brand? Trust it or not, they can add value and be a real asset to any organization. Everybody on board? Amazing. Scroll on as you'll see why promotion models can be an important resource for your brand and business model. What Are Promo Models? Put simply, these women and men are a marketing and advertising asset. And believe it or not, promotional models can play an essential role in creating a brand. You may be thinking to yourself, “Oh, all they do is hand out marketing materials or samples and smile. What good will that do my brand?” However, their job isn’t that cut and dry. No, promotion mo...

With marketing strategies evolving from day to day and time to time, chances are if you are in the marketing industry or a salesperson you’ve heard the term “ field marketing ” thrown around.  However, too often, companies take a limited view of field marketing, relating it solely with events or in-field activities. But how well do you really know and understand the meaning of it and what it can mean for your business? Just as every company is different, this including their own structure, target markets, challenges, and opportunities, etc. — no two field marketing programs are exactly alike. So, what is field marketing, you ask? At its core, field marketing can be defined as strategic marketing activities and programs designed to support the sales process from prospecting to close and beyond . These activities are often customized to specific regions, reps, deal sizes, industries and so forth. Added to that, field marketing may also include two-way commu...