PromotionWit

While most popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company. However, some do not know how to engage with their consumers. What is brand activation? The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t aware of your brand. Your brand is effectively lifeless. Dead. Null and void. And it needs to be ‘activated’ before it can be of any use. But this doesn’t just apply to new brands. If a business wants to re-brand itself it can’t just make a few changes and hope people notice. It needs to go through the process of switching people’s minds over to the new brand and making them aware of it. How can this be done, you ask yourself? Brand activation comes i