PromotionWit

Promotional models have come with a lot of criticism, they have been said to be bad examples, beauty without brains and objectified by companies or brands. Very little is known about the role of promotional models. They do far beyond than just looking good although that also contributes to their overall role. According to Wikipedia , promotional models are hired to drive the consumer demands for a product, service, brand or concept by directly interacting with potential customers. Promotional models are attractive in physical appearance (however you define it and a true representation of your brand), and they serve to make products more appealing. They use their charm and beauty to call the attention of customers to try or to buy their products. They are an all-purpose part of the company’s marketing plan because they are expected to be knowledgeable about the product and so can give the right information to customers. Their core mandate is to increase customers a...

Ever wondered why some brands do better than others? No need to wonder anymore because in this text we will explain why it is so and also give viable solutions to be on par or at least do well in your own line of business. It is clear and quite obvious that your brand is as good as dead if no one knows about it or are aware of it. Building a brand is an important aspect of the marketing world. People accept your brand if they have heard about it before. Big brands go through intensive marketing strategies to come up with advertising campaigns that will make them memorable and so be the top recommended brand in their business industry. The marketing mix is composed of four P’s which are the product, price, place, and promotions. Today we are going to explore the fourth and final P of the marketing mix, promotions. This is to ensure that our brand reaches the target audience at an effective level. Promotions in marketing are communications types used to give info...