PromotionWit

Promotional models have come with a lot of criticism, they have been said to be bad examples, beauty without brains and objectified by companies or brands. Very little is known about the role of promotional models. They do far beyond than just looking good although that also contributes to their overall role. According to Wikipedia , promotional models are hired to drive the consumer demands for a product, service, brand or concept by directly interacting with potential customers. Promotional models are attractive in physical appearance (however you define it and a true representation of your brand), and they serve to make products more appealing. They use their charm and beauty to call the attention of customers to try or to buy their products. They are an all-purpose part of the company’s marketing plan because they are expected to be knowledgeable about the product and so can give the right information to customers. Their core mandate is to increase customers a...

Ever wondered why some brands do better than others? No need to wonder anymore because in this text we will explain why it is so and also give viable solutions to be on par or at least do well in your own line of business. It is clear and quite obvious that your brand is as good as dead if no one knows about it or are aware of it. Building a brand is an important aspect of the marketing world. People accept your brand if they have heard about it before. Big brands go through intensive marketing strategies to come up with advertising campaigns that will make them memorable and so be the top recommended brand in their business industry. The marketing mix is composed of four P’s which are the product, price, place, and promotions. Today we are going to explore the fourth and final P of the marketing mix, promotions. This is to ensure that our brand reaches the target audience at an effective level. Promotions in marketing are communications types used to give info...

If you are start-up company then this article is for you, not discriminating all those big companies as this can also be useful to you to some degree. So today we will be discussing the importance of having and being a brand ambassador . Before we proceed let us get to know what a brand ambassador actually is, we usually know these people like celebrities, but apart from them a brand ambassador is  a person who is paid to endorse or promote a particular company’s product or service, relax some brand ambassador’s do it for free, so do not winch at the word paid. So for most business especially start-up companies it is very difficult to promote your brand and get people to know about what services your company offers, although there are many ways to make people aware of your product or your services a company can do with these three things: - Marketing - Advertising - And a few public relations So where do brand ambassadors’ fall they fall in the marke...

While most popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company. However, some do not know how to engage with their consumers. What is brand activation? The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t aware of your brand. Your brand is effectively lifeless. Dead. Null and void. And it needs to be ‘activated’ before it can be of any use. But this doesn’t just apply to new brands. If a business wants to re-brand itself it can’t just make a few changes and hope people notice. It needs to go through the process of switching people’s minds over to the new brand and making them aware of it. How can this be done, you ask yourself? Brand activation comes i...

 Byline: Unathi Nkanjeni Have you at any point been to a trade show, public exhibition, or other occasions where item shows were being held, or tests of items were being given away? On the off chance that you have, you've more than likely experienced a promotional model or brand ambassador . Have you been contemplating hiring promotion models to help your brand? Trust it or not, they can add value and be a real asset to any organization. Everybody on board? Amazing. Scroll on as you'll see why promotion models can be an important resource for your brand and business model. What Are Promo Models? Put simply, these women and men are a marketing and advertising asset. And believe it or not, promotional models can play an essential role in creating a brand. You may be thinking to yourself, “Oh, all they do is hand out marketing materials or samples and smile. What good will that do my brand?” However, their job isn’t that cut and dry. No, promotion mo...

With marketing strategies evolving from day to day and time to time, chances are if you are in the marketing industry or a salesperson you’ve heard the term “ field marketing ” thrown around.  However, too often, companies take a limited view of field marketing, relating it solely with events or in-field activities. But how well do you really know and understand the meaning of it and what it can mean for your business? Just as every company is different, this including their own structure, target markets, challenges, and opportunities, etc. — no two field marketing programs are exactly alike. So, what is field marketing, you ask? At its core, field marketing can be defined as strategic marketing activities and programs designed to support the sales process from prospecting to close and beyond . These activities are often customized to specific regions, reps, deal sizes, industries and so forth. Added to that, field marketing may also include two-way commu...