Promotions in Marketing
Ever wondered why some brands do better than others? No need
to wonder anymore because in this text we will explain why it is so and also
give viable solutions to be on par or at least do well in your own line of
business. It is clear and quite obvious that your brand is as good as dead if
no one knows about it or are aware of it. Building a brand is an important
aspect of the marketing world. People accept your brand if they have heard
about it before.
Big brands go through intensive marketing strategies to come
up with advertising campaigns that will make them memorable and so be the top
recommended brand in their business industry. The marketing mix is composed of
four P’s which are the product, price, place, and promotions. Today we are going to
explore the fourth and final P of the marketing mix, promotions. This is to
ensure that our brand reaches the target audience at an effective level.
Promotions in marketing are communications types used to give
information or lure target audiences of the relative merit of a product,
service or brand.
Promotions are for the
following reasons:
1.
To create awareness
2.
To build your brand
3.
To position your brand in people’s minds
4.
For your brand or product to be accepted
5.
To target your audience
6.
For brand recall
7.
To acquire new customers
The information in promotions can be communicated through
verbal or visual communications.
3 ways you can promote a product or services:
2.
Traditional Mediums
3.
Digital Media
A promotion isn’t effective if the public doesn’t know about
your product. A firm foundation in design, branding and customer relationships is
important for a successful promotional campaign. This will help you understand
the different media platforms to get the message of the brand from the company
to the consumers. You must have a particular purpose in mind, bring new
customers to a company or keep the repeat business from existing customers.
The purposes are as follows:
·
To present information to consumers
·
To increase demand
·
To differentiate a product
The goal here is to generate a program that can measure
before starting a new proportional campaign. Create any specials offers to
raise a customer’s interest and influence or purchase. Make the product or
company stand out from its competitors.
Conclusion
Promotions are proven an effective way of making sure that
people get to know your brand, grow with it and trust it for future use. With
promotions you allow your product to find a place in people’s lives and so they
can associate themselves with it. You know your product well and you understand
the impact it can have on people, so it is important that you come up with a
killer strategy that will result in a successful promotional campaign.
Comments
Post a Comment